Purecharity (888-casino.co.uk) partners with online casino operators, including 888 Casino, through affiliate programmes. This means that when you click certain links on our site and go on to register or play, we may receive a commission from the operator. This never costs you a single penny more — the bonus offers and terms you see are identical whether you arrive through our links or type the address directly into your browser. We believe you deserve to know this upfront, so here it is, clearly stated.
What Affiliate Links Are
An affiliate link is a tracked URL that tells an operator's system that a visitor arrived via a specific referring website — in this case, 888-casino.co.uk. The link contains a unique identifier, but it carries no malware, no cookies beyond what you consent to, and no hidden charges. Think of it as a digital referral, similar to a friend recommending a restaurant and the restaurant thanking them for the introduction — except it happens automatically and online.
Not every link on our site is an affiliate link. Some links point to regulators, responsible gambling organisations, and informational resources with no commercial arrangement attached whatsoever.
How We Earn
Our commissions are paid entirely by operators and their affiliate programmes. The table below shows the three typical points at which a commission might be generated, and confirms the cost to you at each stage.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on 888-casino.co.uk | No payment at this stage | None — £0 |
| You register a new account with an operator | The operator (e.g. 888 Casino) | None — £0 |
| You deposit and play real money | The operator, from their own revenue share | None — £0 |
| You claim a welcome bonus via our link | The operator's affiliate programme | None — £0 |
Commission structures vary by programme and may be a one-time payment per new player or a percentage of ongoing net revenue. We do not receive payment simply for mentioning a brand in a neutral or negative context.
How This Affects Our Reviews
The honest answer is: it doesn't, and it shouldn't. Rankings and recommendations on 888-casino.co.uk are determined by our assessment criteria alone — not by the size of a commission offered. We have turned down higher-paying affiliate deals in the past because the operator in question did not meet our standards.
If a casino earns a poor score, that score is published. If we cannot recommend a product, we say so plainly. Our editorial team operates independently of our commercial relationships, and no operator can purchase a favourable review or a higher position in our listings.
Our Review Methodology
Every casino reviewed on 888-casino.co.uk is assessed against the same core criteria before any recommendation is made:
- Licensing and regulation — valid UK Gambling Commission (UKGC) licence confirmed
- Bonus terms and fairness — wagering requirements, maximum bets, and withdrawal caps examined
- Game library — breadth of slots, table games, and live dealer titles assessed
- Payment methods and withdrawal speed — deposit options, processing times, and fee structures reviewed
- Customer support — availability, response times, and helpfulness tested directly
- Responsible gambling tools — deposit limits, self-exclusion, and GamStop integration verified
FTC & Regulatory Compliance
In accordance with the United Kingdom's Consumer Protection from Unfair Trading Regulations, the FTC's guidelines on endorsements and testimonials, and the ASA's rules on digital advertising, 888-casino.co.uk clearly discloses all material commercial relationships on this page and, where relevant, within individual review pages. We do not consider commission-based relationships to be hidden; we consider transparency about them to be a basic obligation to our readers.
Your Choice
You are under absolutely no obligation to use our affiliate links. Every operator we review can be found by searching directly or visiting their official website without passing through 888-casino.co.uk. If you prefer to do that, we fully respect your decision — our goal is to provide useful, honest information, not to pressure anyone into clicking.
Questions
If you have any questions about our affiliate relationships, how a specific review was produced, or anything else on this disclosure, please get in touch. You can contact the 888-casino.co.uk editorial team directly through our contact page. We aim to respond to all enquiries within two business days and are happy to explain our processes in further detail.
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